How I Secured a 37,600 SF Warehouse for My Client—By Thinking Beyond the LOI

As an industrial real estate agent specializing in leasing, I’ve noticed a common pattern in tenant representation: many agents submit a letter of intent (LOI) with financials—sometimes well-organized, sometimes not—and then leave the outcome largely to chance.

But securing a lease isn’t just about submitting paperwork and hoping for the best. It’s about making the landlord’s decision as easy as possible.

A Different Approach to Tenant Representation

When I was hired to represent Keywest Auto Collision Center in their search for a second location, I knew the standard approach wouldn’t cut it. Instead of just presenting financials, I positioned my client as the ideal tenant by providing a comprehensive business profile that included:

Operational visuals – Showcasing the business in action through high-quality reels and photography.
Basic financials – Organized and easy to review, with a clear presentation of my client’s financial strength.
Anticipated Q&A – Addressing common concerns before they were even raised.
Digital credibility – Links to my client’s social media presence and website to reinforce their legitimacy.

This wasn’t just about submitting numbers—it was about storytelling, marketing, and demonstrating value. Many tenant rep agents don’t realize that their role is just as much about marketing their clients to landlords and listing agents as it is about negotiating lease terms.

Presentation in Leasing

Lease deals can stall for many reasons, but two of the biggest culprits are lack of information or too much unorganized information. My goal was to remove the guesswork for the listing agent and landlord, making it a no-brainer to proceed.

By bridging the gap with clear, well-organized data and compelling visuals, I ensured that my client stood out—not just as a tenant, but as a business partner landlords would want in their property.

The Outcome? A Perfect Fit.

Did we secure a space? Yes, we did—a 37,600-square-foot warehouse on 3.18 acres in Rancho Cucamonga. This space will soon be transformed into a state-of-the-art collision center designed to service trucks, vans, and RVs.

This deal wasn’t won by chance. It was won by strategy, marketing, and preparation.

If you’re a landlord or a business looking for expert representation, let’s talk. In an industry where deals often fall apart due to uncertainty, I make it my mission to ensure the right tenants and landlords come together with confidence.